MILLINGTON, Tenn. — Memphis Int’l Raceway and parent company IRG Sports + Entertainment have announced the expansion of MIR’s sales and marketing team with the hiring of motorsports industry professionals Tyler West and Brandon Schulhof.
West has been named director of corporate partnerships for Memphis Int’l Raceway. Schulhof is the new marketing specialist for the multi-purpose facility.
The moves highlight MIR’s commitment to bring experienced industry professionals to the Mid-South’s premier motorsports facility.
West and Schulhof will report to Memphis Int’l Raceway General Manager Justin Kamm.
“Tyler and Brandon bring proven sales and marketing knowledge and experience to the MIR team,” Kamm said. “These talented professionals will focus on growing and building partner and community relationships. They will be tremendous assets to MIR and our partners.”
West began his career in motorsports as a 14-year-old working the front gate at Mo-Kan Dragway in Asbury, Mo. He later served multiple roles at the historic dragway, in addition to working as a sales professional outside the motorsports industry.
Most recently, he was marketing manager at Mo-Kan Dragway. Through his current role, West will oversee business development and sales activities at MIR.
Schulhof, a graduate of the University of Missouri, earned a Bachelor of Science in Sport Management. Most recently, he served as a sales and marketing associate at Racing Electronics in Concord, N.C.
His prior experience includes internships at Charlotte Motor Speedway, Gateway Motorsports Park and Global Rallycross. Schulhof has specialized in event activation, marketing and ticketing campaigns to increase ticket sales and build brand awareness.