GATLINBURG, Tenn. – Landon Huffman has landed High Rock Vodka as a sponsor of the Huffman Racing No. 75 Late Model Chevrolet throughout the 2023 Hickory (N.C.) Motor Speedway season.
Huffman enters this season’s campaign as the defending NASCAR Advance Auto Parts Weekly Series Late Model Division Champion at Hickory Motor Speedway.
Should Huffman repeat as champion at Hickory, he would be just the 10th driver to win consecutive championships in the six-decade history of the track, which has crowned a champion each year since 1959. Huffman’s father, Robert, accomplished the feat in 1988-’89.
The 2023 NAAPWS Hickory Motor Speedway season begins March 4, and spans 18 races, commencing with Championship Night on September 16.
In addition to Hickory Motor Speedway, High Rock Vodka will support Huffman at various other yet-to-be-named races throughout the season. High Rock and Huffman will also collaborate on content that will chronicle Huffman’s quest for consecutive championships at Hickory and other events.
“Working with High Rock Vodka and everyone at Sugarlands Distilling was a privilege last year, and I’m excited to expand that partnership this season,” said Huffman. “Winning the championship at Hickory Motor Speedway was a great accomplishment and it would be incredible to win back-to-back titles at the track, just like my dad did 34 years ago. I appreciate High Rock Vodka for supporting grassroots racing and race fans everywhere.”
In addition to partnering with Huffman, High Rock will serve as the Official Vodka of Hickory Motor Speedway this season.
“The spirit of racing lies with drivers like Landon and tracks like Hickory,” said Patrick Sullivan, Sugarlands chief revenue officer. “We’re excited to support both this year as part of our commitment to grassroots racing while providing fans with engaging content that will showcase the heart and passion that Landon and all the other competitors at Hickory display each week.”