PORTLAND, Ore. — Formula E today announced a new broadcast distribution partnerships in the U.S. that will see long-standing partner CBS air more live races than ever before and introduce Roku as the streaming home of Formula E.
Beginning in January 2024, five races will air live on CBS Television Network and simulcast on Paramount+, with both channels already featured and integrated prominently on Roku’s platform.
“This is a powerful new partnership with CBS and Roku that will dramatically increase Formula E’s audience reach and maximize discoverability of our programming in the USA,” Aarti Dabas, Chief Media Officer, Formula E, said. “We value the strength of our ongoing relationship with CBS and are delighted to join forces with Roku and supercharge Formula E content on their market-leading platform.”
Roku users that subscribe to Paramount+ can watch the races airing on the service through the Paramount+ app on Roku’s Sports Experience. CBS Sports Network will also show one highlight program per round.
The new partnerships, which mark Roku’s first-ever live sports rights acquisition, reflects growing interest in all-electric motorsport racing in the United States. Starting next season, 11 races in the ABB FIA Formula E World Championship will be available on The Roku Channel, a leader in free ad-supported streaming, and will also be easily accessible through the Sports Experience on Roku’s Home Screen.
Formula E, CBS Sports and Roku announced the pioneering multi-year broadcast deal for the U.S. market following the first ABB FIA Formula E World Championship race at the Portland International Raceway in Oregon last Saturday which sold out.
Last week, Formula E confirmed that the series will return to Portland in Season 10 when the new broadcast partnership will be active.