NEW YORK — Busch Light has signed a multi-year agreement as a primary sponsor with Trackhouse Racing and NASCAR Cup Series driver Ross Chastain.
Beginning in 2024, the beer brand will sponsor Chastain. Busch Light currently is a primary sponsor for Stewart-Haas Racing’s Kevin Harvick, who is in his final season before retirement.
“With our longstanding commitment to NASCAR, we’ve activated many different types of programs with our sponsorship throughout the years, and we’re thrilled to team up with Trackhouse Racing and Ross Chastain to continue finding compelling, creative ways to bring 21+ fans, NASCAR enthusiasts and Busch Light consumers closer to the sport they love,” said Krystyn Stowe, Head of Marketing Busch Family & Natural Family at Anheuser-Busch. “Our goal is to showcase the things 21+ fans love while enjoying their favorite sport and favorite beer, and we can’t wait to do this along with Trackhouse Racing and Ross as they join the Busch Light family!”
Chastain has three Cup Series victories in his career, including most recently at Nashville (Tenn.) Superspeedway last month.
“On the farm in Alva, Florida, Busch Light has always been the beer of choice for all of our celebrations, and now that they are right by my side as my sponsor – it’s a dream come true!” said Chastain. “This sponsorship means so much to me as the brand not only supports NASCAR, but also places value and extends their support to communities that are close to my heart — the humble, hard-working people across the U.S. who enjoy cracking a cold one after an honest day’s work.”
Busch Light 🤝 @RossChastain coming to a track near you in 2024.
— Busch Beer (@BuschBeer) July 11, 2023
Here’s to a future of crushing Busch Light and smashing melons 🍉 pic.twitter.com/pjQWt4ZNvj
“Ross has already accomplished so much in his career and we’re so proud that an iconic brand like Busch Light sees his commitment not only to the sport, but to his fans. Being sponsored by the official beer of NASCAR is such an honor and we can’t wait to see what Ross and Busch Light accomplish together in 2024 and beyond,” said Trackhouse Founder and Owner, Justin Marks. “It has been Trackhouse’s goal from day one to build something special and different. Something that resonates with the fans and partners in NASCAR.
“For Busch Light to recognize this and commit to the vision is both humbling and inspiring as we continue to write a special chapter in the history of this sport.”