HARRISBURG, N.C. — The NASCAR Cup Series season is just around the corner, and JTG Daugherty Racing’s list of sponsors for the No. 47 Kroger Racing Camaro is close to completing its lineup.
“We are humbled to share the news about our esteemed Kroger Racing partner lineup today,” said Paul Zindrick, JTG Daugherty Racing VP of Corporate Partnerships. “At the top of the pyramid is Kroger because we could not do this without their unwavering support. Together we have built a best-in-class program that provides a positive ROI to our new and existing partners.”
“It has been a busy offseason, and we are excited to get the season kicked off with all of our partners,” added JTG Daugherty Racing co-owner Tad Geschickter. “Our goal this season is to win races and to sell cases!”
For starters, Food 4 Less takes center stage for NASCAR’s exhibition race, The Clash at the Los Angeles Memorial Coliseum. The No. 47 Food 4 Less Camaro will carry the Velveeta brand on February 5.
“We have an impressive list of partners in our Kroger Racing program,” said two-time NASCAR Cup Series winner and two-time NASCAR Xfinity Series champion Ricky Stenhouse Jr. “We’re looking forward to starting our regular season and delivering both on and off the track for our Kroger Racing partners.”
JTG Daugherty Racing has added multiple new sponsors, including The Coca-Cola Company, Kellogg Company (Cheez-It, Kellogg’s Frosted Flakes), dog and cat food company Blue Buffalo, Dreyer’s Grand Ice cream (Drumstick), Tree Top, Upfield (Country Crock, I Can’t Believe It’s Not Butter!), Pit Boss, Sugarlands Distilling Co. and Icy Hot. The No. 47 will feature each sponsor in a variety of races during the season.
The Kimberly-Clark Corporation, which houses Scott Brand, Cottonelle, Kleenex and Viva will return to Stenhouse’s No. 47 Chevrolet, highlighted by Cottonelle adorning his race car at the Daytona (Fla.) International Speedway for the Daytona 500 on Feb. 19.
Other sponsors returning to the No. 47 Chevrolet include:
• Bimbo Bakeries USA (Thomas, Entenmann’s, Ball Park Buns & Rolls)
• General Mills (Nature Valley, Totino’s Pizza Rolls)
• Conagra Brands (Slim Jim)
• The Hershey Company (Reese’s at North Wilkesboro, May 21)
• Colgate-Palmolive (Irish Springs Body Wash at Bristol Dirt Race, April 9)
• SunnyD
• Riviana Foods Inc. (Minute Rice)