CHARLOTTE, N.C. – ChiliSleep, a brand that innovates temperature-regulated sleep solutions engineered to enhance quality sleep, and its parent company Kryo Inc. have announced a partnership with NASCAR driver Bubba Wallace.
ChiliSleep recognizes the effects of physical and mental stress on sleep health and how the life of a NASCAR driver, both on and off the track, can cause extreme exhaustion that contributes to that stress.
The training, interviews and media attention, including the pursuit of racing excellence, were all catalysts for the partnership that elevates the conversation around rest and recovery for performance athletes.
“Some of my toughest races have led me to be physically and mentally exhausted. Most of the time this was from stress and not focusing on things that are most important like eating properly, hydrating, and getting enough quality sleep,” said Wallace. “Now that I use the OOLER by ChiliSleep, I am sleeping colder and getting much more deep sleep which has improved my recovery on and off the track.”
Navigating an unprecedented new normal in 2020, where maintaining good mental and physical health has required a change in personal habits, ChiliSleep saw an opportunity to initiate this awareness campaign with Wallace to bring sleep to the forefront since it is often left out of the health & wellness conversation.
Through 10,000 hours of sleep research and innovation development led by CEO, co-founder and chief scientist Tara Youngblood, the ChiliSleep suite of products is carefully engineered to benefit consumers, referred to as “ChiliSleepers,” by leveraging temperature to boost deep sleep for mental and physical health restoration.
“Quality sleep is absolutely crucial to good health and we could not be more excited that the athletic community is taking notice, and recognizing the invaluable impact our technology can have on not only on high-performance athletes, but the world as a whole,” shared Youngblood. “Bubba is an amazing partner and we are thrilled to work with him to bring the sleep conversation to the forefront, helping more people understand how improved sleep can take their health and performance goals to new heights,” explained Youngblood.
In conjunction with this announcement, Kryo has reaffirmed its commitment to donate $1 million worth of products by the end of 2020.
The Kryo Cares philanthropy has already dispensed over $600,000 worth of free chiliPADs this year to first responders, healthcare providers, active duty and military personnel, helping to enhance the sleep quality of these deserving heroes, many of whom are working on the front lines every day.
The chance to help give back made this partnership a “no brainer” to Wallace.
“Once I became a ChiliSleeper, I’ve noticed a huge difference in my mental and physical recovery after races. It’s a difference I feel when I wake up more refreshed, and see, when I look at the improved sleep scores on my fitness wearable device. I don’t know how I’ve slept without the OOLER all these years,” Wallace expressed. “ChiliSleep has changed the way I sleep, and I can’t wait to help pay that forward, helping to support them in their efforts to give away $1 million in product to deserving heroes.”