A snapshot of Kern County Raceway Park this March. (Spears photo)

Kern County Rebrands As Kevin Harvick’s Kern Raceway

BAKERSFIELD, Calif. — Under its new ownership, Kern County Raceway Park has been renamed Kevin Harvick’s Kern Raceway to honor the 2014 NASCAR Cup Series champion and Bakersfield native. 

Found in 2013 by Charlie Beard, Rusty Risi and James Vernon, the California half-mile paved oval is undergoing a significant transformation under the new ownership of Tim and Lisa Huddleston, renowned promoters known for their work at L.A. County’s Irwindale Speedway.

The change ushers in a new era to Kern County’s racing scene, infused with enthusiasm and expertise by the Huddlestons. As part of the newly created partnership, Harvick will work closely with the leadership team to ensure the best decisions are made for the track, the competitors and to help build the overall health of motorsports at the grassroots level.

This will help continue the vision Harvick has for ensuring motorsports across the country, from the local level to the premier level, produces the best product possible.

“Bakersfield is my home, and I am committed to giving back and ensuring a bright future for motorsports in our community,” Harvick said. “Together with Tim and Lisa, we will do everything in our power to make racing in Bakersfield as strong as it has ever been.”

Harvick’s journey from local tracks, notably the iconic Mesa Marin Raceway, to the pinnacle of NASCAR as a Cup Series champion, resonates deeply with Bakersfield’s racing community. His story embodies the qualities of determination and hard work, qualities that will undoubtedly shape the future of Kern Raceway.

“Kevin Harvick’s involvement is a game-changer for Kern Raceway,” said Tim Huddleston, CEO of Kevin Harvick’s Kern Raceway.  “His expertise and commitment will propel us to new heights. Together, we aim to create an electrifying racing experience for fans and competitors alike.”

Additionally, Tim Huddleston extended heartfelt gratitude to Virgie Beard and Rusty Risi, acknowledging their hard work and dedication in building, and operating the facility over the years.

“Their contributions have laid the foundation for the Raceway’s success, a legacy that our team is honored to continue,” Huddleston said. “In honor of the late Charlie Beard and his work in bringing KCRP to life, the suite tower will be re-named The Charlie Beard Tower effective immediately.”

Looking ahead, the leadership team is actively working on the 2024 calendar.

New events and improvement projects are currently in the works. Details will be announced in the coming weeks.