DAYTONA BEACH, Fla. – When John Doonan was tabbed to be the next president of the International Motor Sports Ass’n in October 2019, his upcoming tenure was universally greeted with goodwill, optimism and a spirit of can-do.
The former Director of Motorsports for Mazda North American Operations has long been a well-respected member of the IMSA paddock, highly regarded by the sport’s executives, drivers, teams and fans.
That feeling of support and Doonan’s distinguished record has been a huge attribute for the Chicago native in his maiden year guiding the sanctioning body. He’s faced unprecedented circumstances with the COVID-19 pandemic but has maintained a pervasive positive outlook that has benefitted the sport – and allowed IMSA to flourish and grow in the most turbulent of times.
This week, the IMSA WeatherTech SportsCar Championship concludes its season with the historic 68th Mobil 1 Twelve Hours of Sebring Presented by Advance Auto Parts at Sebring (Fla.) Int’l Raceway. One of sports car racing’s crown jewels, the race was moved from its original March 21 date because of the pandemic and now its place on the schedule means it will crown champions.
As his first season draws to an extended close, Doonan is immensely proud of the way IMSA has operated, and he is eager and optimistic to see the progress continue for years to come.
What follows are Doonan’s thoughts on a variety of important topics from his first year as the sport’s well-supported leader – from figuring a path of competition in the midst of COVID-19 to the challenges and successes he’s experienced in a one-of-a-kind season.
There were certainly many unforeseeable obstacles to deal with right away in 2020. Shortly after the season-opening Rolex 24 At Daytona, everything changed with the pandemic and the reaction to it …
Doonan: I knew that I was entering a place that had a terrific team of personnel already on the roster. I was inheriting that and thank goodness for that. What we turned the corner into after the Rolex 24 tested everybody’s wits and everybody’s strengths.
But I come into this weekend’s race feeling really positive. We have a ton of momentum right now despite everything we’ve faced, and so I actually feel quite positive.
We took what is traditionally a schedule with a lot of date equity that is sort of evenly spread out, kicking off with the Rolex and 45 days later you’re racing at Sebring and then you come out to the West Coast for Long Beach. We have a really good cadence in our schedule, but we’ve had to recast it, based on all the state mandates and lockdowns and things like that. We’ve pushed a lot of these events from July 4 into the middle of November when a week or so ago at Petit Le Mans, we would have been finished with the season.
So it’s definitely not been for the faint of heart, but we’ve really persevered and have so many positive things that have come out of this that I think that is what has kept everybody so energized.
How tough was the challenge considering this was your first season in this role?
Doonan: It’s maybe a little emotional analogy, but in an endurance race, teams face all kinds of adversity. Things rarely go absolutely perfect. And that’s really sort of the mentality I grew up with because my dad was a sports car racer – only on an amateur basis – but that’s what we’ve had to do. We’ve had to adapt and overcome.
We’ve had to readjust, rethink our schedule, rethink the way we go about it. Thank the Lord for our medical liaisons and the terrific relationships with AMR (American Medical Response). Those folks have helped us develop a set of medical and event protocols in conjunction with our colleagues at NASCAR that have allowed us to run all these race events in a safe manner and get all our competitors back in the U.S.
Forty percent of our paddock comes from outside the United States, so thank goodness for Homeland Security and U.S. Customs and Border protection and the relationship we now have with them because they made it possible.
It’s been a great learning experience even though I’ve been around the sport for all these years. We’ve learned an absolute ton in the last 12 months.
Has watching the sport come together been a bit of a “blessing in disguise” during this pandemic?
Doonan: There’s no question our community is tighter – the teams, the relationship we have with the teams on the IMSA side, the auto manufacturer partners, our partners like Michelin and WeatherTech. I think we’re a tighter unit because everybody has just had to adapt from different schedule challenges with potentially separating ourselves a little more in the event space. Just doing things differently.
But everybody embraced it right away when we went back to racing July 4 in Daytona. Outside of wearing their masks and doing all the proper protocols, it’s been business as usual once we’ve gotten into the paddock and executed the races. And you know, when competitors are complaining about things like the BoP (Balance of Performance), you know we have not skipped a beat (laughing). They are all racers and they haven’t lost that, for sure.
Talk about the competition on track.
Doonan: When we have the pre-race fan walk there’s a lot of fanfare before the events, but ultimately when the drivers strap on their helmets and get buckled in, when the race teams get over pit wall and prepare to execute that first pit stop, everybody has put their game face on – despite all the distractions of either getting to the track or how we set things up.
In the end, I’m really proud of the entire staff and how the races have come off.
The GTD (GT Daytona) class, the variety of manufacturers we have there, the fact that Lamborghini kicked off the season with a win at the Rolex 24. Go back to the same track (in July) and Lexus puts a stake in the ground and starts a string of now four wins on the season, three in a row. Ferrari comes back at Petit Le Mans and has an outstanding race. BMW has put a few wins on the board.
But when you look at how tight the field is, whether it’s qualifying or once the race is off, everybody’s led, everybody’s been up front and even despite Lexus going on a streak of victories, (team owner) John Wright and his team on the Porsche side are right in the hunt as well right now. So there’s been a huge variety.
You watch the (Daytona Prototype international) racing at Petit Le Mans and for 10 hours it comes down to 10 minutes as Ricky Taylor and Pipo Derani battle it out. Clearly, Corvette has had a historical year (in GT Le Mans) by putting the C8.R in victory lane at Daytona but also putting 100 wins on the board. Porsche put a win on the board at Motul Petit Le Mans, so the variety is one of the special things of what we do in IMSA.
Acura, of course, also not only some great news with some new teams in DPi but (team owner) Mike Shank in the GTD (class) have been victorious, they’ve been strong. So there’s been a huge variety and the racing’s been absolutely spectacular.
The media numbers are up and that has to be very encouraging.
Doonan: The audience has responded in that regard. Our television viewership is up significantly year over year with our partners at NBC. Social media followers on all our platforms is in a momentum trend right now. People have taken in our content in a way they like, whether it’s the NBC TrackPass, whether it’s through IMSA Radio and the amazing broadcasts they put on or Facebook, Twitter, Instagram. Even TikTok has taken off for us as a platform. It’s really been a way for us to attract newer, maybe younger audiences that haven’t been introduced to the sport.
And to cap it off, we’re going to be live at Sebring for 12 and a half hours with three of those being on the NBC network (and the rest on NBCSN). Just huge opportunity right now in the face of the challenges of the pandemic, to deepen engagement with our current audience, but also, I think, to potentially bring some new enthusiasts to the sport. So that’s really positive.
This will be unusual timing for the popular Mobil 1 Twelve Hours of Sebring this November weekend since it is normally a March event. However, there is plenty of excitement for this fall running with championships on the line.
Doonan: It’s hard to believe we’re going to Sebring for the finale. There are so many tight points races still undecided. And Sebring can introduce all kinds of tricky twists and turns in the storyline. NASCAR has concluded their championship weekend and IndyCar concluded theirs in St. Pete (three weeks ago), so we’ll be in the spotlight with all that NBC coverage and we ought to see some really strong numbers to close it out.
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