MACON, Ill. — Track Enterprises Inc. has unveiled the official logo of the ASA STARS National Tour.
“We believe this logo best represents the ASA STARS brand and now helps us march forward in every aspect that is currently being planned,” said Bob Sargent, president of Track Enterprises, which owns and operates the ASA STARS National Tour. “ASA is such a special entity in motorsports and we plan on celebrating that throughout our inaugural year and into the future with pavement Super Late Model racing.”
The logo is filled with the familiar ASA font used prior to the 2000s and incorporates a red-white-and-blue theme to honor its American racing heritage.
Each regional touring series will also be rebranded with the ASA sanction in 2023, including the ASA/CRA Super Series, the ASA Midwest Tour and the ASA Southern Super Series. The ASA STARS National Tour will open its 10-race, six-state tour on Saturday, March 11, at the famed Five Flags Speedway in Florida.