Super Late Models
Super Late Models in action. (Midwest Tour Photo)

ASA To Sanction STARS National Tour

MACON, Ill. —  The STARS National Tour for pavement super late models will be sanctioned by ASA under a licensing agreement with ARCA. 

“What a great opportunity to bring the ASA back to short track pavement racing,” Track Enterprises President Bob Sargent stated. “ASA was the premier short track racing series in its day and we are excited to keep that iconic brand alive.”

The ASA STARS National Tour will debut in 2023, billed as a 10-race series visiting the premier paved short tracks in the United States. A national champion will be crowned in November of 2023 at the All-American 400 at the Nashville Fairgrounds (Tenn.) Speedway.

A $100,000 championship point fund (minimum) has been confirmed, which will pay the top ten in the final standings, including $25,000 to the series champion.

“Since the decline of ASA in the early 2000’s, race fans and other industry insiders have sought a replacement,” Sargent continued. “We couldn’t be any prouder to not only bring short track fans a national series for super late model racing, but now to also bring back the historic brand of ASA.”

Founded in 1968 by Rex and Becky Robbins, ASA held its first national stock car series race at Salem Speedway and crowned its first national champion in 1973.

Some of the biggest NASCAR stars got their start with ASA, including Mark Martin, Rusty and Kenny Wallace, Alan Kulwicki, Jimmie Johnson and many more. In addition, short track stars including Mike Eddy, Bob Senneker, Butch Miller, Dick Trickle and Scott Hansen became household names to short track fans. 

At its peak, the series enjoyed national television coverage on TNN (The Nashville Network), but in 2001 Gaylord Entertainment, the parent company of TNN, sold its cable TV holdings. New owner MTV and the Nickelodeon Group decided to disband TNN, and drop motorsports from their coverage plans. The move forced Robbins to sell the series in 2003, and just a few short years later, ASA went out of business. 

NASCAR acquired the Intellectual Property Rights to the ASA Brand following the series demise, in an effort to protect and preserve the historical relevance of the sanctioning body.

The announcement of the STARS National Tour presented an opportunity to further preserve and promote the brand, and the IP Rights were granted to Track Enterprises by way of its licensing agreement with ARCA, a wholly owned NASCAR Property. 

“Race fans everywhere know and respect the ASA Brand,” Sargent concluded. “NASCAR’s stewardship of the sport was once again prevalent when they secured the IP Rights to ASA, and now it is our job to uphold the high standards set by the American Speed Association some 50 years ago.”