The Superstar Racing Experience has hired Don Hawk as the organization's new CEO. (Dallas Breeze Photo)

Superstar Racing Experience Tabs Don Hawk As CEO

MOORESVILLE, N.C. – Officials from the Superstar Racing Experience have announced the hiring of motorsports industry veteran Don Hawk to serve as the organization’s first chief executive officer. 

Hawk, who recently departed Speedway Motorsports with plans to launch his own consulting firm, will move into his new role immediately. The news was first reported by the Associated Press.

He’ll report directly to Executive Board members Ray Evernham, Tony Stewart, George Pyne and Sandy Montag.

“SRX is coming off a great first year with a lot of momentum, and I couldn’t be more thrilled to have Hawk take on this new role for us,” Stewart told the Associated Press. “He’s incredibly well-respected in every corner of racing and someone I’ve worked with and admired for years.”

The Superstar Racing Experience debuted last year to mostly positive reviews. The series hosted six races at dirt and asphalt tracks, with Stewart, Marco Andretti, Chase Elliott, Doug Coby and Ernie Francis Jr. earning wins. Stewart was crowned the inaugural series champion.

Hawk has spent more than three decades in the motorsports industry. Outside of his work with Speedway Motorsports, he is best known for leading the business endeavors of the late Dale Earnhardt.

“I love racing and I love business, that’s all I’ve ever done my entire life. Car business and race car business before and after college,” Hawk said. “I can’t retire. I enjoy this too much.”

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