BARBERVILLE, Fla. — NOS Energy has extended its title sponsorship of the World of Outlaws Sprint Car Series with a multi-year contract that will make it the longest-running title sponsor in series history.
The announcement was made on the stage during pre-race ceremonies Thursday night at the DIRTcar Nationals at Florida’s Volusia Speedway Park.
All 12 World of Outlaws contract drivers, CEO Brian Carter and representatives of NOS Energy Drink were on hand for the announcement.
NOS Energy became the series’ title sponsor in 2019. Pennzoil is the previous longest-running sponsor in series history with a six-year run as the entitlement.
“NOS loves racing, and NOS loves dirt,” said NOS Energy CMO Dan McHugh. “The World of Outlaws Sprint Car Series has been a perfect partner for NOS Energy since day one. We are excited to extend our sponsorship and engage with the awesome World of Outlaws fans.”
NOS Energy began working with the World of Outlaws Sprint Cars in 2018, becoming the Series’ Preferred Energy Drink – also signing on as primary sponsor of Stenhouse Jr/Marshall Racing’s No. 17 driven by Sheldon Haudenschild in the same year.
Since then, NOS Energy has created a strong fan presence on, and off, the track at every World of Outlaws Sprint Car event.
“NOS Energy has been an exceptional partner, and spectacular ambassador for dirt racing,” said Tish Sheets, executive director of client services at World Racing Group. “Their commitment to growing the sport has been evident since their first year with the World of Outlaws. We’re thrilled to continue our partnership with everyone at NOS Energy in this historic agreement.”
NOS Energy will continue to be a key contributor in seeing the series expand and grow as The Greatest Show on Dirt nears 50 years of racing – this year will be its 47th season.
“This is an exciting time for the World of Outlaws Sprint Cars as we continue to enhance our events for fans and teams, and having NOS Energy be part of that for several years to come will allow us to take broader steps year after year,” said Brian Carter, World Racing Group CEO. “Becoming the World of Outlaws’ longest running title sponsor says a lot about NOS Energy Drink’s investment into the Series and the health of Sprint Car racing.”
NOS Energy driver Sheldon Haudenschild was among those on hand for the announcement.
“It is awesome. It is a perfect fit for our crowd and our drivers and our sport as a whole,” said driver Sheldon Haudenschild, who is also sponsored by NOS Energy.