Mazda
Mazda Mx-5 Cup at Virginia Int'l Raceway. (Mx-5 Cup Photo)

MX-5 Cup Renews With IMSA & Andersen Promotions

The Idemitsu Mazda MX-5 Cup presented by BFGoodrich Tires has extended its partnership with IMSA and series operations specialists Andersen Promotions.

Mazda MX-5 Cup will continue to operate under the IMSA umbrella in 2024 and beyond. The relationship with IMSA began in 2021 and instantly captured the attention of sports car fans globally. The opportunity to compete at tracks including Daytona (Fla.) Int’l Speedway and Sebring Int’l Raceway, as part of some of North America’s most iconic events, has highlighted the competitiveness and entertainment of the series. 

“The MX-5 Cup series puts on some of the most entertaining races in all of motorsports,” said IMSA President John Doonan. “Since joining the IMSA family in 2021, the MX-5 Cup series has become quite a popular addition to IMSA WeatherTech SportsCar Championship event weekends, with pulse-pounding action and photo finishes seemingly every time out. We are proud to confirm that the series will continue with IMSA sanctioning for at least the next three years and hopefully well into the future.”

MX-5 Cup became part of the Andersen Promotions roster in 2016. 

“The Mazda MX-5 Cup Championship is not only the best value in motorsports, but it has awesome teams and drivers delivering fantastic racing event after event,” Andersen Promotions Owner & CEO Dan Andersen said. “It’s been a real pleasure for Andersen to be involved in series operations and work alongside the professionals at IMSA to produce something we are especially proud of. The future looks very strong thanks to Mazda.”

“IMSA and Andersen have been phenomenal partners,” Mazda Motorsports Senior Manager Jonathan Applegate said. “Andersen Promotions has streamlined the operations of the series and their staff bring a lot of experience. That’s especially helpful since our relationship with IMSA has increased our audience worldwide. I believe our competitors are equally pleased to know these top-tier services will continue.”