Mustsee
Must See Racing on track. (MSR Photo)

Must See Racing Gains New Presenting Sponsor

HOLLY, Mich. — The Perfit Corporation will continue its association with Must See Racing for the 16th consecutive year as it’ll become the new presenting sponsor of the series. 

Perfit General Manager Alex Esnaola expressed his excitement as Perfit has been named the new presenting sponsor.

”We have been working with Jim (Hanks) hand in hand for many years.  This opportunity to use Perfit-Parts.com through Must See Racing and MAVTV will help reach our target customers – engine machinists, professional engine builders, and e-commerce companies of all sizes.

“Perfit provides multiple warehouse locations for its business-to-business customers to access a large variety of vendors in one location. Customers can look up pricing and inventory on-hand, as well as alternate substitutions. This flexibility was key during the recent COVID-19 years. One phone call or visit to our B2B website gets you everything you need.”

“We have warehouse locations in Grand Rapids, Mich. and Livonia, Mich. We also have satellite locations in Chicago, Ill., and Cincinnati, Ohio.  We are one of the last-remaining companies that still believes in face-to-face, relationship-based business.  Many of our employees have been with Perfit for 20-plus years and are race enthusiasts. 

“We can service most customers from the Midwest in as little as 3 business days (or less).”

With Tuesday’s announcement of the new Must See Racing presenting sponsor, more news is expected from the series in the coming days.

A new streaming partner is expected to be announced for the upcoming season that will see the bulk of MSR events live streamed.

Other news expected includes the finalization of the schedule, rule amendments and new driver additions to the series.