GRAIN VALLEY, Mo. — Iowa Lottery has joined sprint car standout Brian Brown and Brian Brown Racing as a partner.
The new partner will make its official debut when Brian Brown invades Knoxville (Iowa) Raceway for another round of championship series action on May 13.
Each year, 100 percent of Iowa Lottery proceeds go to support vital state programs. Today, lottery proceeds in Iowa help the state’s veterans and their families through the Iowa Veterans Trust Fund.
“Brian Brown Racing is so very excited to work with a new partner who not only creates fun experiences for lottery players, but also gives back to the state of Iowa each year… a state I love to race in,” Brown stated. “I’m excited to meet some lucky lottery winners, as well as work with the Iowa Lottery to create my own luck at tracks all summer long, including Iowa’s own Knoxville Raceway.”
Padding the jackpot even more, Iowa Lottery has also been named an Official Partner of the Sprint Car Capital of the World, Knoxville Raceway. Iowa Lottery will activate its partnership with the legendary half-mile by rewarding VIP lottery players with one-of-a-kind, at-track experiences throughout the season.
Jon Roth, Iowa Lottery Chief Revenue Officer, said that in addition to watching Brown compete at the track, Iowans will get to see and hear him statewide in advertising that highlights the Iowa Lottery’s current “Race Into Summer” promotion.
“Brian’s humor and love of racing will be front and center this summer in Iowa,” Roth said. “It’s been a pleasure working with him to highlight the exclusive trackside experiences we’re offering as premium prizes through Race into Summer. We’re looking forward to an exciting season of racing and winning for lottery players and race fans.”