Highlimit2
The four-wide salute prior to High Limit's Kokomo Speedway feature last year. (Gary Gasper Photo)

High Limit Racing Expansion: Here’s What You Need To Know

As Kyle Larson noted on the High Limit Racing media call on Wednesday afternoon, there’s still a lot of curiosity surrounding the series and its recent developments.

Since the full schedule has yet to be released and purse money isn’t finalized, there’s quite a bit of buzz about what lies ahead for the re-branded High Limit Racing series.

Here are a few nuggets to note from Wednesday’s media availability with series co-owners Larson and Brad Sweet.

  • High Limit has outsourced Ohio Speedweek to FAST on Dirt, an Ohio-based 410 winged sprint car series.
  • The Midweek Money Series will have its own point fund. It’s been reduced to an eight-to-10 race series, as last year, most teams were unable to make all 12 races.
  • The full schedule is expected to be released before the Dec. 7-10 PRI Show.
  • Sweet and Larson do not have a concise plan for the future of the All Star Circuit of Champions — for now, the two series have merged into High Limit Racing — but Sweet noted they are not opposed to resurrecting the All Stars in the future if that is best for “the overall health of the ecosystem of sprint car racing.” He continued, “The All Star name is still there, it’s just tabled for 2024 at this point, just so that we can focus on trying to get the High Limit Racing series off the ground.
  • High Limit is working on an alliance with the Lucas Oil Late Model Dirt Series and is exploring hosting events together. “We don’t want to let the cat out of the bag, but I think that you’ll see multiple events with the High Limit Sprint Car Series and the Lucas Oil late models on the same track on the same weekend,” Sweet said.
  • Mike Hess will be competition director for High Limit Racing.
  • High Limit is scheduled to visit The Dirt Track at Texas Motor Speedway twice in 2024, once during the NASCAR Cup Series weekend in April and again for the season finale. Sweet noted the decision was based on several factors related to the facility’s infrastructure. “It seats over 12,000 fans and has 22 suites. It’s a facility that’s kind of sitting there unused,” Sweet said. “There’s a lot of fans that don’t get to see a lot of high level 410 sprint car racing there.”
  • Sweet claimed he and Larson have talked to “hundreds” of race track promoters during this development phase.
  • In regard to industry response, Larson said, “I think everybody’s encouraged that the sport is going to be bigger no matter what and how you view it in 2024. There’s going to be way more money out there to race for, which helps the teams out with whatever they choose to race.”
  • As previously announced, Sweet — and Kasey Kahne Racing — will campaign the full High Limit Racing schedule next year. Last year, Sweet served primarily as a series official.
  • High Limit Racing will not require drivers to be series-exclusive. 
  • “Vision,” “growth” and “fan experience” were among the buzz words repeated frequently during the 45-minute call.
  • When asked about the three- to five-year vision for High Limit, Sweet said, “Obviously growth is the most important thing. And then, just providing more teams, more resources, growing our stars, creating larger events, keep increasing purses, keep pushing the limits on the fan experience.”