MOORESVILLE, N.C. — When High Limit Racing resumes competition next month, the series will be doing so with a rebranded look and name.
Kubota Tractor Corporation has joined the series as the title sponsor in a multi-year partnership that will see the iconic orange equipment brand grow with the burgeoning sprint car series.
“Kubota equipment can be found in rural communities and race tracks around the country where a commitment to hard work is driven by a passion for getting the job done right,” said Christoph Nathan, Kubota Executive Director, Product Support.
“That’s why we’re proud to sponsor High Limit Racing and put our brand in action to bring high-quality racing to fans everywhere, including the communities where our dealers and customers live and work.”
Kubota will be featured at-track with on-site branding and select activation initiatives throughout the season.
One Kubota High Limit Racing “family” member will be honored with the Kubota Genuine Parts Spirit Award and gifted $5,000 at the series championship banquet on October 13. The honoree will be chosen by a peer vote as the most genuine, optimistic, inspiring and authentic.
“I’m thrilled to have Kubota come on board as the title partner of High Limit Racing,” said Kyle Larson, NASCAR champion and co-owner of High Limit Racing. “When Brad (Sweet), the team and I started this series, one of our goals was to find the right partner that shared the same values of building a brand. I believe we absolutely achieved that goal with Kubota.”
“Successful partnerships in this sport are driven by authenticity and a true connection with the fan base,” said Sweet, five-time World of Outlaws champion and co-owner of High Limit Racing. “Kubota is a brand that our fans are familiar with and respect. Kubota is a brand that recognizes hard work, grit and getting the job done — all things that we are doing at High Limit Racing.
“We’re proud to showcase them, their logo and to grow with them for years to come.”
The re-branded Kubota High Limit Racing series returns to action on Tuesday, April 9, for the first race of the Midweek Money Series at Riverside International Speedway in West Memphis, Ark. The race is the first of a seven races in 12 nights stretch from Arkansas into Texas and concluding in Oklahoma on April 20.