DRUMRIGHT, Okla. – The Lucas Oil National Open Wheel 600 Series and Dirt2Media are proud to announce their new marketing and broadcast partnership that’ll bring live coverage of your favorite NOW600 events on an all-new platform beginning in 2022.
NOW600 TV will be the exclusive home for National Open Wheel 600 Series digital media content and will feature high-definition live streaming and on-demand video coverage with multiple ways to watch; Roku, Fire TV, Android, and iOS apps will be available in addition to watching on the standard web browser.
“I am glad to partner with Dirt2Media to stream all of our NOW600 events in 2022,” commented NOW600 Series Founder Terry Mattox. “We’ve weighed the options and we believe this will get the most exposer to our teams and sponsors while also getting all of our events streamed which has not happened before.”
Founded in 2013, Mattox created the NOW600 Series with the simple idea of promoting and growing the sport of Micro Sprint racing through honesty, fairness, and integrity. That remains the founding principle of the NOW600 Series to this day.
In addition to the National series, the NOW600 Series is made up of several regional series across the United States. Those regions include Ark-La-Tex, Cactus, Desert, Mile High, Mountain West, and North Texas.
Premier sanctioned divisions of the NOW600 Series include Stock Non-Wing, Winged A-Class, and Restricted A-Class. In 2021, that sanction expanded outside of the Micro ranks with the addition of the 600cc Modified and Dwarf Cars.
“Terry has created something very special with NOW600, and personally I’m very excited for this new partnership that’s going to allow us to showcase not only the series but the next generation of racers coming up in our sport,” said Dirt2Media founder Ryan Bowling.
Founded in 2018, Dirt2Media began covering local motorsports events in the Southern Indiana region with the production of on-demand video content. Through affiliation with the SPEED SPORT TV network, their focus shifted to live broadcasting where the team has broadcasted events all-across the Midwest and South for multiple tracks and series.
The new NOW600 TV website will be launching soon at www.now600.tv.