RIYADH, Saudi Arabia — Lifestyle company CORE will be the title sponsor for Formula E’s upcoming Diriyah E-Prix weekend in Saudi Arabia.
The CORE Diriyah E-Prix is a doubleheader event on January 27-28. It will be the Middle East debut of Formula E’s Gen3 era.
As the title sponsor, CORE will feature prominently across the 21-turn circuit.
“We’re absolutely delighted to confirm CORE will be the title partner for the up-coming 2023 CORE Diriyah E-Prix, that will host rounds two and three of Season 9 of the ABB FIA Formula E World Championship,” said Carlo Boutagy, Founder and CEO of CBX, official promoter of the 2023 CORE Diriyah E-Prix. “It’s great to have such a luxury brand partner associated with the race and we can’t wait to see the exciting new, lighter and faster GEN3 cars on-track under the floodlights in Saudi Arabia at this year’s event.”
“It’s our great honor to be the title partner for the 2023 CORE Diriyah E-Prix races hosted at the historic town walls of Diriyah at Saudi Arabia capital Riyadh,” said Mohammed Hefni, Group CEO at CORE. “Through this world-class event, CORE continues its commitment in playing a role in the realization of Vision 2030 by contributing to enhancing the quality of life of individuals and families, creating jobs, diversifying economic activity and raising the status of Saudi Arabian cities to rank among the best cities in the world.”
The Diriyah E-Prix will be the second and third event of the Formula E season. Last week, Avalanche Andretti’s Jake Dennis scored the win in the Mexico City E-Prix.
“It is with great pleasure that we welcome CORE as the title sponsor of the ABB FIA Formula E World Championship event in Saudi Arabia,” Alberto Longo, Co-Founder & Chief Championship Officer, Formula E, said. “The 2023 CORE Diriyah E-Prix is a highlight of our race calendar and together with CORE and our valued local partners, we will welcome a global TV audience for the incredible spectacle of the Gen 3 cars night racing for the very first time.”