DAYTONA BEACH, Fla. – CTech Manufacturing and IMSA have announced a new, multi-year partnership making the manufacturer of high-quality aluminum pit carts and cabinets the official cart provider for the IMSA WeatherTech SportsCar Championship.
The integrated marketing partnership will serve to further align CTech with IMSA teams and other stakeholders, as well as introduce CTech products to IMSA’s fan base of auto enthusiasts and DIY’ers.
Elements include the introduction of an annual IMSA VIP Fan Experience Sweepstakes with CTech products included as part of a Grand Prize package, digital advertising across IMSA.com, on-site branding, and “tech tours” at track for CTech customers and prospects. CTech product also will be integrated into IMSA’s at-track operations, including the featured use of a new IMSA Timing & Scoring Stand/Pit Cart as well as CTech products by IMSA’s Technology and Technical Inspection teams.
“CTech has long, established relationships inside the IMSA paddock and is a natural partner for us,” said IMSA Senior Vice President, Marketing & Business Operations David Pettit. “The new timing stand and other CTech products we will begin using this year will greatly enhance IMSA’s service to our stakeholders on pit lane and in the paddock. In addition, we are excited to begin to educate our broad fan base about CTech’s products and support this part of their business as well.”
The company, which was founded in the early 1990s by Jim Greenheck – a racer himself – out of a need for a lighter, stronger, higher-quality aluminum cabinet for racing trailers, developed its exclusive MotionLatchTM drawer and door handle for “One Hand One Motion” opening and closing/latching for transport. The patented design made MotionLatchTM an industry leader since its development and pushed CTech into new markets, fueled by customer requests.
“Over the years, CTech Manufacturing has been a part of the majority of championship-winning IMSA teams by providing the storage solutions they need to support a successful racing effort,” said CTech Marketing Director Darrell Martin.. “We are proud of this relationship and look forward to growing our business in 2020 by partnering with IMSA, further reaching the teams in the paddock, as well as IMSA’s significant fan base throughout the U.S., and beyond.
“Born in the racing industry over 25 years ago, it’s a big step for our growing company to formally align ourselves with one of America’s most historic racing series. We’re confident this new partnership will present advantages for both CTech and IMSA alike.”