Uso Sim Chairs
The NASCAR Salutes iRacing Experience will be featured during Charlotte Motor Speedway's Coca-Cola 600 weekend. (NASCAR photo)

NASCAR Salutes iRacing Experience Highlights Coke 600 Week

CONCORD, N.C. – A group of iRacing activations surrounding the Coca-Cola 600 weekend at Charlotte Motor Speedway will highlight the NASCAR Salutes Together with Coca-Cola platform.

As part of the cross-platform program, NASCAR Salutes has teamed up with Coca-Cola, iRacing, ASUS, Logitech, Playseat and Sim Seats to build one-of-a-kind simulators which will be housed within the NASCAR Salutes iRacing Experience – located at Charlotte’s Fan Zone – during Coca-Cola 600 weekend.

All visitors to the CMS Fan Zone wishing to participate will have the chance to vie for a spot at the top of the leaderboard on-site at America’s Home for Racing.

Following the conclusion of Coca-Cola 600 weekend, NASCAR Salutes plans to donate all four Sim Seats-built simulators to the USO. The USO will then select two bases to house the simulators, providing military service members and their families the opportunity to experience both NASCAR and iRacing.

Virginia’s Fort Eustis and North Carolina’s Fort Bragg will each house a pair of the simulators, which feature Logitech wheels and pedals, a custom Playseat chassis, and assembly and delivery courtesy of Sim Seats.

During the race weekend, professional esports competitors from the eNASCAR Coca-Cola iRacing Series will visit the Fan Zone simulators to post their fastest times, as well as to offer fans tips and tricks on how to best navigate iRacing’s virtual Charlotte Motor Speedway.

The NASCAR Salutes iRacing Experience will be available to visitors in four-hour windows each day during Coca-Cola 600 weekend: on May 28 from 4:30-8:30 p.m., on May 29 from 9 a.m. to 1 p.m., and on May 30 from 2-6 p.m.

2021 Coca Cola 300 Logo (1)
The Coca-Cola 300 will serve as the halfway point of the eNASCAR Coca-Cola iRacing Series season.

The iRacing association with NASCAR Salutes Together with Coca-Cola won’t be limited solely to the at-track simulator experience, either.

Coca-Cola – already the entitlement partner for the eNASCAR Coca-Cola iRacing Series – will provide title sponsorship for the ninth race of the season, dubbing the May 25 event the Coca-Cola 300.

The 300-mile, 200-lap event at iRacing’s virtual Charlotte Motor Speedway will serve as the longest race of the eNASCAR Coca-Cola iRacing Series season and has become a marquee stop on the tour’s calendar.

During that event, Richmond Raceway eSports drivers Jimmy Mullis and Zack Novak, the 2019 eNASCAR Coca-Cola iRacing Series champion, will both sport patriotic paint schemes honoring fallen service members.

Longtime Richmond Raceway partner Sunoco – Mullis’ primary sponsor for the Charlotte event – plans to donate a minimum of $500 to the Honor and Remember program, whose logo will run on both cars.

That donation could rise as high as $1,000 depending on several factors:

  • $100 will be donated if either Mullis or Novak qualify on the pole for the Charlotte race.
  • $1 will be donated for every lap led at Charlotte by a Richmond Raceway eSports driver.
  • Additional money will be donated based on Mullis and Novak’s finishing positions in the event, with $150 for a win, $50 for second, $40 for third through 10th, $30 for 11th through 20th, $20 for 21st through 30th, and $10 for 31st through 40th.

Schememockups Jm46sunoco5
Jimmy Mullis’ Charlotte Motor Speedway paint scheme. (NASCAR photo)

Mullis told SPEED SPORT Thursday night that he feels privileged to play a small part in the seventh renewal of NASCAR’s annual initiative which pays tribute to the United States armed forces around the world.

“I’m extremely excited, proud, and honored to be running a paint scheme at Charlotte that pays respects to the men and women who have sacrificed so much for this country,” said Mullis. “It means a lot to me and all of Richmond Raceway eSports to be able to do our part in honoring and recognizing our fallen heroes.”

Mullis charged from 30th to 17th in last year’s Coca-Cola 300, while Novak encountered struggles during the longest race of the eNASCAR Coca-Cola iRacing Series season and came home 35th.

The duo has competed in every Coca-Cola 300 held since 2017. This year will mark both drivers’ fifth consecutive start in the prestigious esports event, which marks the halfway point in the 2021 season.

Tuesday’s eNASCAR Coca-Cola iRacing Series Coca-Cola 300 will be broadcast at eNASCAR.com/live, starting with Countdown to Green at 8:30 p.m. ET. The race goes green shortly after 9 p.m. ET.

For more information on NASCAR Salutes, click here.

For more information on the eNASCAR Coca-Cola iRacing Series, visit eNASCAR.com.

error: Content is protected !!