NASCAR Cup Series driver Anthony Alfredo (38) stands on the grid during qualifying for the Inaugural EchoPark Automotive Texas Grand Prix NASCAR Cup Series race at the Circuit of the Americas in Austin, Texas, May 23, 2021.  (HHP/Garry Eller)
Anthony Alfredo (HHP/Garry Eller photo)

RTIC Outdoors To Sponsor Alfredo, No. 78 Team At Talladega

MOORESVILLE, N.C. — B.J. McLeod Motorsports announced on Friday that Anthony Alfredo and the No. 78 Xfinity Chevy Camaro operation will be teaming up with RTIC Outdoors to take on Talladega Superspeedway on April 22.

Anthony Alfredo is a 23-year-old race car driver from Connecticut who has emerged as one of the brightest prospects for future NASCAR Xfinity Series stardom. In 2022, Anthony placed 15th in the NASCAR Xfinity Series drivers points after collecting a top-five and multiple top-10 finishes. He also competed for the NASCAR Cup Series Rookie of the Year in 2021.

Anthony is a member of the 2018 NASCAR NEXT Class and competed in the ARCA Menards Series East where he racked up a win, four top-five and nine top-10 finishes that same year.

“I’m proud to represent a company like RTIC Outdoors because they offer high quality products for a lower price. I am a big outdoors enthusiast so the brand really resonates with me. I can’t wait to chase the win at Talladega Superspeedway in their trailblazer colors,” said Alfredo.

RTIC Outdoors designs high quality gear that is overbuilt, not overpriced. With a range of durable coolers, premium drinkware and thoughtful outdoor essentials, products are built RTIC tough to make every adventure better.

“We are thrilled to team up with Anthony Alfredo and have him representing us on the track this season, starting this weekend in Talladega,” said Bill Pond, CEO of RTIC. “Following our announcement as the Official Cooler and Drinkware of NASCAR, we are excited to expand into this new market and are pleased to partner with such a hardworking and determined driver who embodies the RTIC spirit.”

RTIC’s partnership with NASCAR includes activation at a number of races on the schedule as well as a new line of licensed NASCAR gear.