STATESVILLE, N.C. – MBM Motorsports has added Prime Hydration as a primary sponsor for the Alsco 300 at Charlotte Motor Speedway on May 28.
Prime Hydration is a lifestyle beverage brand founded by entrepreneurs and influencers, Logan Paul and KSI.
This collaboration also includes the unveiling of a newly designed Prime Hydration No. 13 Toyota Supra.
“As one of the fastest growing hydration drinks in America, this partnership couldn’t have come at a better time as we continue to expand in other markets and share what Prime is all about,” said Logan Paul, Co-Founder of Prime Hydration. “We’re taking Prime to the next level and are excited to introduce our brand to the world of NASCAR.”
“I am excited to help bring in a new company to NASCAR this weekend,” driver Timmy Hill said. “Prime has kept all us refreshed in the shop while preparing the car for this exciting weekend!”
MBM Motorsports owner Carl Long echoed those statements.
“The energy that Prime Hydration has brought to MBM Motorsports over the last few weeks has been tremendous,” Long said. “We are excited to introduce their drinks to fans at the race while giving us the boost to have a strong run in Charlotte!”