BROOKLYN, MICHIGAN - AUGUST 21: AJ Allmendinger, driver of the #16 RAMCO Specialties Inc. Chevrolet, and Josh Berry, driver of the #1 Pilot Flying J TMAF Chevrolet, lead the field during the NASCAR Xfinity Series New Holland 250 at Michigan International Speedway on August 21, 2021 in Brooklyn, Michigan. (Photo by Sean Gardner/Getty Images) | Getty Images
The start of last year's New Holland 250 at Michigan. (Sean Gardner/Getty Images)

New Holland Returns As Title Sponsor For Michigan Xfinity Race

BROOKLYN, Mich. – New Holland will return as the title sponsor for the NASCAR Xfinity Series race on Saturday, Aug. 6 at Michigan International Speedway.

The Xfinity Series race highlights a historic doubleheader with the ARCA Menards Series. This will be the first time the two series run a scheduled doubleheader at MIS. In addition, the NASCAR Cup Series will practice and qualify for Sunday’s FireKeepers Casino 400 before the races.

“We’re excited to welcome New Holland back for a packed New Holland 250 race day,” said Joe Fowler, Michigan International Speedway president. “Race fans will be treated to more than eight hours of on-track activity along with entertainment options in the Fan Plaza. Kids 12 and under are free, making Saturday the perfect day for family fun at MIS.”

”New Holland is excited to be back on the track with NASCAR and its loyal fans,” said Mark Lowery, Marketing Director for New Holland Agriculture North America. “We look forward to another exciting edition of the New Holland 250 and wish best of luck to all participating drivers.”

New Holland first partnered with MIS in the Xfinity Series last year, a race won by A.J. Allmendinger. In addition to the New Holland 250, the company also is the Official Agricultural Provider for MIS, Watkins Glen International and Daytona International Speedway.