STATESVILLE, N.C. — Lane Frost Brand will be a sponsor of the AM Racing team during its first season competing in the NASCAR Xfinity Series.
A family-owned company offering apparel, cologne, perfume and beef jerky, Lane Frost Brand will be primary sponsor on the No. 25 Ford wheeled by Brett Moffitt in the season opener Feb. 18 at Daytona Int’l Speedway.
An associate sponsor for the full season, the company will also be primary sponsor for the Oct. 14 event at Las Vegas Motor Speedway.
“We are absolutely thrilled about joining AM Racing for our first foray in NASCAR,” offered Lane Frost Brand president Stetson Frost. “We have been following the team very closely for the last couple of years through a mutual friend and now to connect the dots and to be a part of the organization’s first year in NASCAR Xfinity Series competition is a true blessing.”
AM Racing team principal Kevin Cywinski echoed Frost’s sentiments.
“We are very proud to welcome a family-owned entity like Lane Frost Brand to our partnership lineup in 2023,” said Cywinski. “Lane Frost Brand holds a lot of the same core values that we try to instill at AM Racing.
“Their addition to our growing list of marketing partners will fit nicely to our current roster and we look forward to seeing their name on our No. 25 AM Racing Ford Mustang all season, including their primary role at Las Vegas in the fall.”