RICE LAKE, Wis.- Wisconsin-based firearms manufacturer Henry Repeating Arms has announced primary sponsorship of Kevin Harvick’s entry for the Henry 180 NASCAR Xfinity Series race at Road America on July 3.
Harvick will drive the No. 99 B.J. McLeod Motorsports-prepared, Henry Repeating Arms-backed Ford Mustang.
The partnership marks Henry Repeating Arms’ fifth primary sponsorship of a NASCAR Xfinity Series car. Additionally, its return to Road America marks the second consecutive year as title sponsor of the race.
Harvick, with 47 career Xfinity Series wins to his name, finished fourth at his first Xfinity Series outing this year at Circuit of the Americas in May.
Henry Repeating Arms operates a 135,000-plus square foot facility in Rice Lake, Wis., manufacturing rifles and shotguns a few hours west of Road America. More than 150 Henry employees and their families are attending the race in addition to Henry ambassador and UFC fighter Donald “Cowboy” Cerrone.
Henry Repeating Arms also invited 180 active-duty members or veterans of the U.S. military to attend free of charge.
Fans attending the race will have the opportunity to win one of two custom Henry 180 Edition rifles in a giveaway at Henry’s fan experience display trailer. The prize rifles are identical to those presented at victory lane to the pole winner and the race winner.
“We are counting down the days until we can get out to Road America for what is going to be a huge, patriotic weekend. You can’t go wrong with the mix of guns, gears, and fireworks right in our back yard at one of the beautiful motorsports venues in the country,” said Anthony Imperato, President and Owner of Henry Repeating Arms. “We are big Harvick fans, so to have him behind the wheel is exciting for us. Being first through the checkered flag in the Henry car at the Henry 180 would be the cherry on top.”