LOUDON, N.H. — Crayon Software Experts has partnered with New Hampshire Motor Speedway (NHMS) to become the entitlement sponsor for New England’s only NASCAR Xfinity Series race on July 16.
The Crayon 200 will take place as part of the speedway’s traditional mid-summer NASCAR weekend.
“We are extremely excited to partner with Speedway Motorsports and New Hampshire Motor Speedway for the NASCAR Xfinity Series race in July,” said Justin Henriksen, CEO of Crayon U.S. “It’s our mission to be the trusted technical advisor for our clients by helping them rightsize and optimize their IT estates to save costs while also unlocking their technology potential through innovation and our cloud and software expertise. This partnership will further those efforts by providing us a global spotlight to showcase our best-in-class solutions and services.”
The software solutions provider will also receive premium signage displays, hospitality opportunities and the chance to select VIP dignitaries at NHMS.
“We are thrilled to welcome Crayon to ‘The Magic Mile’ this summer,” said David McGrath, New Hampshire Motor Speedway executive vice president and general manager. “The team at Crayon works hard to provide a top-notch digital experience for customers around the world, and we work hard to create the best entertainment experience for our fans and corporate partners as well. We look forward to providing a new platform to Crayon to market and showcase their capabilities.”
In addition to the NASCAR Xfinity Series race entitlement at NHMS, Crayon is also becoming the Official Cloud and Software Solutions Provider for NHMS and eight additional Speedway Motorsports properties: Atlanta Motor Speedway, Bristol Motor Speedway, Charlotte Motor Speedway, Dover Motor Speedway, Las Vegas Motor Speedway, Nashville Superspeedway, Sonoma Raceway and Texas Motor Speedway.
“We are proud to add Crayon to, not only New Hampshire’s NASCAR Xfinity Series race, but also to Speedway Motorsports’ list of world class partners,” said Kevin Camper, Speedway Motorsports’ chief sales officer. “Their presence at all of our venues will provide unique business-to-business opportunities for Crayon to meet potential clients in markets across the country from New England to Sonoma.”
New England’s NASCAR weekend gets underway with Friday Night Dirt Duels on July 15 and continues with Doubleheader Saturday on July 16, featuring the Crayon 200 race and the Whelen Manufactured in America 100 race with the NASCAR Whelen Modified Tour Series.
The grand finale of New England’s biggest race weekend is headlined by the Ambetter 301 NASCAR Cup Series race on Sunday, July 17.