DAYTONA BEACH, Fla. – NASCAR and FloSports have agreed to a multi-year partnership that will make FloRacing, FloSports’ specified motorsports platform, the home of NASCAR Roots properties, the entities announced Thursday afternoon.
That includes the ARCA Menards Series, ARCA Menards Series East & West, NASCAR Whelen Modified Tour, NASCAR Pinty’s Series, and NASCAR Advance Auto Parts Weekly Series. The partnership around NASCAR’s grassroots properties, formerly housed within the NASCAR Roots vertical on TrackPass, represents an alignment of the shared mission of delivering grassroots racing to fans around the world.
The partnership will also deliver an investment in grassroots racing, including additional funding for local tracks and increased purses for drivers that compete in NASCAR’s touring and weekly series events.
The transformational agreement further cements NASCAR and FloSports as advocates of grassroots/developmental racing and ensures a healthy economic model that will bolster tracks and drivers for years to come.
Over 280 NASCAR Roots races annually will stream live and on-demand under the TrackPass banner on FloRacing, transforming the popular platform into the leading destination for grassroots motorsports.
The partnership will give fans access to more NASCAR Roots racing than previously available, including tentpole events at Bowman Gray Stadium, New Smyrna Raceway and Berlin Raceway.
“Our partnership with FloSports is a win for motorsports fans at all levels and doubles down on NASCAR’s commitment to grassroots racing – the foundation of our sport,” said Brian Herbst, NASCAR senior vice president, media and productions. “We look forward to bringing fans all the racing they crave and investing in the tracks that provide lifelong memories to motorsports fans each weekend.
“NASCAR shares our mission to grow grassroots motorsports and bring these races and athletes to an even wider audience across America and the world,” Mark Floreani, CEO and Co-Founder of FloSports, said. “We are honored to align with NASCAR as we continue to invest in the future of this sport so that we build a home for fans to both watch and experience racing in completely new ways. We’re excited for what’s to come.”