MT. PLEASANT, Mich. — Wendy’s will sponsor the No. 62 Beard Motorsports Chevrolet driven by Noah Gragson in Sunday’s Geico 500 NASCAR Cup Series race at Talladega (Ala.) Superspeedway.
Fresh off an impressive activation on the biggest stage in college basketball, where Wendy’s was the Official Breakfast of March Madness, the company is shifting gears and traveling to the biggest oval track in NASCAR to share the fan-favorite $5 Biggie Bag with race enthusiasts.
Gragson previously drove the Beard Motorsports entry in the season-opening Daytona 500 at Daytona Int’l Speedway. The team runs only the superspeedway races.
“It was awesome to make my Cup Series debut with Beard and ever since Daytona I’ve been looking forward to rejoining them at Talladega,” said the 23-year-old Gragson. “We’ve got Wendy’s on board with us as they launch their $5 Biggie Bag promotion and I’m genuinely stoked about it. This is the first time they’ve been on a racecar in almost 20 years and they’re doing it with me. I’m proud of that and proud to have them at Beard Motorsports. Wendy’s has really embraced NASCAR as they’ve gone all in at Talladega.”
“A NASCAR race has an absolutely indescribable energy, and there’s no better place to promote our $5 Biggie Bag than at Talladega – the biggest oval track in NASCAR,” said Carl Loredo, chief marketing officer for The Wendy’s Company. “Noah is an impressive person. He’s a brash race car driver who doesn’t give an inch on the racetrack, but off the track, he has a genuine personality that deeply resonates with fans. Our partnership with him and Beard Motorsports is a great way to share our brand and get high-quality, great-tasting food in the hands of the most passionate fans in motorsports.”
Gragson is a six-time winner in the NASCAR Xfinity Series.