PHOENIX — United Rentals will be the title sponsor for the March 12 NASCAR Cup Series race at Phoenix Raceway.
The United Rentals Work United 500 will be the official name of the event. The news follows United Rentals’ title sponsorship of the NASCAR Xfinity Series race, the United Rentals 200, one day earlier on March 11.
“We’re excited to continue expanding our relationship with such an engaging and committed partner like United Rentals,” said Latasha Causey, President of Phoenix raceway. “Their dedication to building a memorable brand presence, both for their fans and their stakeholders, is unmatched. Bringing those values to the NASCAR Cup Series race at Phoenix Raceway was the natural next step.”
An official partner of NASCAR, United Rentals works hand-in-hand with all NASCAR-owned facilities to provide a range of construction, power and lighting equipment, temporary restrooms, and other resources to support race day preparation, facility upkeep and other track operated events.