CONCORD, N.C. — UniFirst Corp., a North American leader in the supply and servicing of uniforms, workwear and facility service products for businesses, has agreed to a five-year contract extension with Hendrick Motorsports that will lengthen its primary sponsorship of driver Chase Elliott and his No. 9 NASCAR Cup Series team through 2028.
In addition to cementing UniFirst’s status as the Official Workwear Provider of Hendrick Motorsports, the new agreement will increase its primary sponsorship of 2020 Cup Series champion Elliott. The company will maintain three primary races in both 2022 and 2023 before increasing to five per season from 2024-2028.
This year, the No. 9 UniFirst Chevrolet Camaro ZL1 will appear on March 13 at Phoenix Raceway, May 15 at Kansas Speedway and Aug. 7 at Michigan International Speedway.
Elliott, 26, has never missed the Cup Series playoffs in his six full seasons at NASCAR’s top level. The Dawsonville, Georgia, native earned rookie of the year honors in 2016 and secured his first Cup title in 2020. He has already won 13 career points-paying races, including two in 2021 when he appeared in the Championship 4 for the second consecutive season.
In October 2016, UniFirst joined Hendrick Motorsports as a corporate partner with an eight-year agreement through 2023. As part of the relationship, it supplies work clothing and uniforms to Hendrick Motorsports and sister company Hendrick Automotive Group, which is the largest privately held retail automotive organization in the United States.