NASHVILLE, Tenn. —– In 2020, Justin Marks wrote on a white board how he planned to define success once his soon-to-be Trackhouse Racing team became a reality.
Of course, he wanted to win and establish the team among the top tier of NASCAR Cup Series organizations, but he wanted to redefine the word “winning” for his new organization.
Today, Marks announced a program with Pitbull’s SLAM! Charter School in the Little Havana section of Miami that was designed to fulfill that promise.
Trackhouse Racing will donate a primary paint scheme on its No. 99 Chevrolet Camaro with driver Daniel Suárez, along with marketing elements on Pitbull’s 2022 concert tour, to SLAM! All money raised from the donation will be dedicated to the students’ collegiate scholarship fund.
Trackhouse representatives have worked with SLAM! teachers and administrators on developing the fall curriculum where the students in the SLAM! Marketing Academy are learning about the sport and business of NASCAR, including career and life skills.
Students will research and identify prospective corporations, build sales and marketing presentations, develop oral presentation skill and teamwork. Trackhouse executives and the students will make the final presentations with all of the sponsorship funds earmarked for collegiate scholarships.
Marks announced Pitbull as a partner of Trackhouse Racing in January and the two have collaborated on impactful youth education programs.
“It is truly a blessing to have Trackhouse get so involved with the SLAM! students,” said Armando Christian Perez, aka Pitbull. “Justin is an amazing person and from the very start, we agreed there is only one race and that is the human race. All these kids need is an opportunity to grow and show what they can become. This partnership with Justin and Trackhouse has been incredible, and this is only the beginning.”