DAYTONA BEACH, Fla. — Superior Essex Communications has partnered with Stewart-Haas Racing, the NASCAR team co-owned by NASCAR Hall of Famer Tony Stewart and Haas Automation founder Gene Haas.
The agreement allows Superior Essex Communications to leverage Stewart-Haas and its NASCAR platform to generate B2B relationships while simultaneously building brand awareness.
Highlighting the initiative will be Superior Essex Communications adorning the No. 10 Ford Mustang of driver Noah Gragson during the March 31 NASCAR Cup Series race at Richmond (Va.) Raceway.
It’s a strategic venue for Superior Essex Communications, as the company played a large part in the track’s recent modernization, with its optical fiber cables sending data, graphics and video to the track’s massive infield scoreboard in addition to a host of other communications needs throughout the venerable facility.
“Pushing the boundaries of what’s possible to where we can help our customers deliver information, technology and creativity is what we’re all about at Superior Essex Communications,” said Brian Ensign, vice president of marketing, Superior Essex Communications. “If you can dream it, we can help bring it to reality.
“We’ve demonstrated that for more than 90 years. Racing embodies what we do every day — finding efficiencies in a million little things to make big progress. There’s no better way to make that point and create inroads with new customers than with Stewart-Haas in NASCAR.”
Superior Essex Communications is focused on creating the future of smart and sustainable communications by developing technology that connects and respects the world.
Government initiatives supported by the company to increase U.S. high-speed internet access for all Americans include the White House’s Internet for All program and the National Telecommunications and Information Administration’s (NTIA’s) Broadband Equity, Access and Deployment (BEAD) program.
Beginning this week at Daytona International Speedway, Superior Essex Communications will have branding on the lower-rear quarter panel of Gragson’s No. 10 Ford Mustang.
“Racing is a people business as much as it is a sport, and you can’t be successful without good people,” said Gragson, who begins his first season with Stewart-Haas in 2024.
“Superior Essex Communications is filled with people who have a never-ending drive and determination to make technology more accessible, more efficient and, more than anything, fast. It’s why they’re with Stewart-Haas and why I’m proud to represent them.”
Gragson will start eighth in tonight’s Bluegreen Vacations Duel — twin 150-mile heat races that will set the field for the 66th Daytona 500.