MOORESVILLE, N.C. — Stage Front Ticketing, established in 1984, has become a sponsor of Front Row Motorsports and Michael McDowell for the upcoming NASCAR Cup Series season.
Stage Front, through partnerships and integrations, provides top tickets and hospitality for top events across the country.
The Stage Front branding will adorn the No. 34 Ford Mustang during the NASCAR Cup Series West Coast swing at Auto Club Speedway in Fontana, Calif., and again at Las Vegas Motor Speedway. The partnership is the first for Stage Front in NASCAR and will be supported though social media marketing efforts by McDowell and FRM.
“The NASCAR fan base is a loyal customer, and the sport is going through an exciting time right now,” said Karl Roes, CEO of Stage Front. “It’s a perfect time for us to integrate our brand within the sport, let fans know who we are, and let them know that we have the experience just for them. Michael McDowell and Front Row Motorsports have done an incredible job of growing their team and we are rapidly growing, too. This is a perfect partnership for us in NASCAR.”
“I think we have really developed opportunities and marketing platforms for new partners to enter the sport the past few seasons,” explained McDowell. “Stage Front is a fitting example. We can welcome them at two major events on FOX and let them reach millions of new customers. Our No. 34 program has a solid base of partners that allows us to interact with a new partner such as Stage Front. That makes it fun for us, the partner and the fans, too.”