Corey LaJoie. (James Gilbert/Getty Images)

Spire Motorsports Adds TD Bank For Coke 600

CONCORD, N.C. — Spire Motorsports announced Tuesday that TD Bank will be Corey LaJoie’s primary sponsor in the NASCAR Cup Series Coca-Cola 600 at Charlotte Motor Speedway.

Spire will help promote the opening of six TD Bank retail banking locations in the greater Charlotte area with the sponsorship.

The bank will open its first Charlotte store on May 12 with a two-day community celebration featuring a guest appearance by LaJoie and the No. 7 car.

“NASCAR is a huge part of the community here in Charlotte,” said Hugh Allen, Regional President of the Mid-South Metro, TD Bank. “What better way to celebrate our first retail location than by teaming up with Spire Motorsports and Corey LaJoie for the iconic Coca-Cola 600.

LaJoie’s paint scheme for the Coca-Cola 600.

“We’re excited to introduce our unexpectedly human brand to the Charlotte area and look forward to seeing some TD Green on the racetrack later this month.”

LaJoie has logged nine previous Cup Series starts at the legendary 1.5-mile oval and earned a race-best 12th-place finish in the 2019 running of NASCAR’s longest race.

“The Coca-Cola 600 is a crown jewel on the NASCAR Cup Series schedule each season,” said LaJoie. “Memorial Day weekend at Charlotte Motor Speedway is a piece of Americana like no other. From the moment you step onto the property, you can feel the patriotism. Honoring American heroes who have sacrificed their lives for this country is the recurring theme of the race, and it feels more impactful every year.

“I can’t think of a better way to introduce TD Bank to NASCAR and to Charlotte. I’m thrilled to show off our Spire Motorsports Chevy Camaro and meet staff, customers, and race fans as we jump start the program at the new TD Bank store on May 12.”