HUNTERSVILLE, N.C. – Joe Gibbs Racing officials have announced that Rheem will return to the team as a sponsor in the NASCAR Cup Series.
The upcoming season will mark Rheem’s 15th year as a NASCAR national series sponsor. Rheem brands will continue to be featured on both the No. 20 and No. 18 Toyota TRD Camry’s for JGR with drivers Christopher Bell and Kyle Busch, respectively.
With more than 100 starts for Rheem as his primary sponsor, Bell is now the longest tenured Rheem driver in the company’s history. During that time, Bell has taken Rheem to victory lane 16 times. Bell earned his first NASCAR Cup Series victory with Rheem on the hood of his No. 20 Toyota last year at the Daytona Road Course.
“Rheem has been a great supporter of mine going from Xfinity to Cup with me,” said Bell. “It was special to have them on the car for my first Cup win. Hopefully we can continue that trend and get a few more in 2022.”
To recognize the celebration of their 15th year in NASCAR, Rheem has designed a commemorative logo that will be featured on Bell’s No. 20 Rheem Toyota during the upcoming season.
“We are honored to be able to help celebrate Rheem’s 15th consecutive season as a sponsor in NASCAR’s top three national Series,” said Joe Gibbs, owner of Joe Gibbs Racing. “Rheem continues to serve as a tremendous example of an extremely successful program in our sport and we’re proud to be able to support their efforts on and off the track.”
Rheem visited victory lane in their first race as a team sponsor, winning the 2007 Daytona 500 with driver Kevin Harvick, and has continued to grow their program exponentially ever since. Rheem has hosted nearly 40,000 guests at-track and is an industry leader in activation.
“Our NASCAR sponsorship provides a double benefit in that we can engage personally with our customers and business partners at the races and we can connect NASCAR’s tremendous fan base with our brands, both at the track and through a large TV, digital and radio audience,” said Michelle Caldwell, Senior Manager, Marketing and Communications for Rheem. “Being associated with championship teams like Joe Gibbs Racing and prominent drivers like Christopher Bell is a key piece of our brand development strategy.”