CONCORD, N.C. — RFK Racing is rolling into the season in style as the organization and global eyewear leader, Maui Jim, have announced a partnership.  The iconic sunglasses brand will outfit all of RFK’s personnel both at the shop and at the racetrack.
 As part of the partnership, Brad Keselowski, in his first year as driver and co-owner for the team, will represent the brand throughout the season as Maui Jim becomes the official sunglasses partner of RFK Racing.
Maui Jim is known as one of the largest independent sunglass brands in the world, with a home office in Lahaina, Hawaii. Inspired by the beauty and culture of Maui, the brand’s mission is to spread the aloha spirit through vivid color, clarity, and detail with all sunglasses featuring the brands patented PolarizedPlus2® lens technology, which helps eliminate both glare and harmful UV.
RFK opens the season at Daytona Int’l Speedway with the Daytona 500 on Feb. 20.