WELCOME, N.C. — Marolina Outdoor, the parent company of Huk Performance Fishing, will continue to sponsor Austin Dillon in the No. 3 Richard Childress Racing Chevrolet in select races this season.
“We’ve found great value in our partnership with Richard Childress Racing and Austin Dillon and we’re thrilled to continue our relationship in 2023, marking the third year of our partnership,” said Chris Russell, vice president of marketing for Marolina Outdoor. “Austin Dillon has proven to be an authentic ambassador for our brand, and we’ve found it valuable to be able to use the power of RCR’s marketing platforms to highlight our performance fishing offerings.”
Huk will continue to leverage their RCR relationship with unique car designs and exclusive consumer offerings. They will also integrate celebrity brand ambassadors and utilize Austin Dillon to showcase Huk’s product line.
“Huk’s innovative performance fishing apparel and clothing aligns closely with my own family’s passion for the outdoors, and Richard Childress Racing’s emphasis on cutting-edge technologies in everything we build,” said Dillon. “I wear Huk clothing on and off the water, and look forward to continuing to showcase some of my favorite collections, such as the Waypoint and Icon X, as well as working with everyone at RCR to drive success for Huk on and off the track.”