HAMPTON, Ga. — Quaker State solidified itself as a major player for years to come in the NASCAR Cup Series with two significant announcements at Atlanta Motor Speedway on Sunday.
Quaker State will be extending one of the longest running Cup Series title sponsors with the Quaker State 400, the summer event at Atlanta, and forming a new sponsorship and technical alliance with Trackhouse Racing.
This year will see the 13th straight Quaker State 400, which began in 2011 at Kentucky Speedway and moved to Atlanta Motor Speedway in 2021. The multi-year extension retains the summer race at the newly resurfaced 1.54-mile speedway.
Additionally, Quaker State is announcing a new alliance with Trackhouse Racing, and their two Cup Series teams, the No. 1 Chevrolet Camaro ZL1 driven by Ross Chastain and No. 99 Chevrolet Camaro ZL1 driven by Daniel Suarez.
“Today is a great day for the Quaker State brand,” said Steve Reindl, VP of Shell Lubricants North America. “We are very proud to extend our relationship with Atlanta Motor Speedway and SMI, one of the longest running in the series in modern history. Additionally, we are thrilled to be joining forces with Trackhouse Racing, Justin Marks, Pitbull, Daniel Suarez and Ross Chastain.
“Since its reconfiguration, Atlanta now hosts two of the most intense and intriguing races all year. Add the fact that we are forming a new relationship with one of the fiercest up-and-coming teams in the Cup Series – and we have a lot to be excited about starting this year.”
In the agreement with Trackhouse, Quaker State will have branding on both cars and driver uniforms throughout the season. Quaker State will also be the primary sponsor on the No. 99 driven by Suarez at the Cup Series race at Richmond (Va.) Raceway in April and the Quaker State 400 at AMS in July.
“Quaker State represents everything we hoped to attract when we started Trackhouse Racing,” said team founder and owner Justin Marks. “A powerful, globally-recognized brand, that is committed to our racing team, as well as elevating our drivers in unique and engaging ways. Retail programs, guest hosting, influencer cross-overs and promotions really excite me as an owner because it continues to tell our collective stories. Additionally, the technical alliance is really important to our core product, which is delivering fast race cars each week that compete for wins and championships.
“As a racing historian, it is truly humbling just to carry the ‘Q’ and colors on our race cars.”