MOORESVILLE, N.C. – Rick Ware Racing has secured a three-year partnership with Preferred Commerce Inc. and Pinnacle Sports & Entertainment.
The agreement will see Thriv5 become a main sponsor for the Rick Ware Racing team in the NASCAR Cup Series and NASCAR Xfinity Series for multiple races from 2020 through 2022.
“We are extremely pleased to fuel Rick Ware Racing’s NASCAR team with our Thriv5 supplements, and we couldn’t be more honored to be in this partnership,” Preferred Commerce CEO Michael Ferraro said. “Race car drivers put their bodies through intense stress every week, physically and mentally. We feel that our Thriv5 products will help the drivers, pit crew and entire racing team perform at new heights. We’re reaching the racing world now and plan to spread into other sports markets, all with the vision of building Thriv5 into the next great revolution for health and wellness worldwide.”
Formulated to boost the immune system, support optimum vitality and enhance overall well-being, the THRIV5 product line is fortified with superoxide dismutase and contains the extracts of the most nutrient-rich berries, including acai, blueberry and pomegranate.
“Based on all we’ve discovered, we highly expect that our Thriv5 products will help strengthen the racing team’s potential by offsetting fatigue, sharpening focus and enabling enhanced performance,” Ferraro noted. “It’s extremely exciting that PSE and Rick Ware Racing have made a solid investment into this partnership, backing the investment we have made as a company.”
Thriv5 will be debut their partnership with RWR during the 104th running of the Indianapolis 500 at Indianapolis Motor Speedway on Aug. 23.
The partnership in part grants Thriv5 prominent positioning, promoting the concept of excellence in racing by being “fueled” by Thriv5.
“I am excited to announce this partnership with Thriv5 and Pinnancle Sports & Entertainment,” noted team owner Rick Ware. “I have been working to continue to grow this team by bringing in partners across all forms of motorsports, through a unique marketing and business to business platform.
“Our partners are seeing a benefit unlike most others offer, since we are reaching audiences not only in the United States, but across the world.”