MARTINSVILLE, Va. — Martinsville Speedway announced on Wednesday that NOCO will serve at the entitlement partner for the NASCAR Cup Series’ spring race at the facility on April 16.
The NOCO 400 will cap off a weekend of racing action at Martinsville Speedway on Sunday afternoon at 3 p.m. (ET). William Byron — who has won the most recent two Cup Series races at Las Vegas Motor Speedway and Phoenix Raceway — is the defending race winner.
“NOCO has been increasing their presence in NASCAR and it’s great to see them move into a race entitlement role with the NOCO 400,” said Martinsville Speedway President Clay Campbell. “There is so much energy surrounding the racing at Martinsville and we can’t think of a better pairing for our Cup Series race.”
NOCO has been a longstanding family-owned company for over 100 years that designs and creates premium consumer battery chargers, jump starters, and batteries, as well as a wide range of accessories.
“We are proud to expand our relationship with NASCAR with the NOCO 400 in Martinsville,” said NOCO CEO William Nook. “The ability to showcase our brand and products alongside the world’s most elite drivers and passionate fanbase was a paramount factor determining the partnership in this event. We look forward to the race weekend and connecting with the Martinsville fans.”