MOORESVILLE, N.C. — Front Row Motorsports and RhinoSystems, Inc. (RSI) have introduced another national brand to the NASCAR Cup Series, securing a partnership between Naväge Nasal Care and former Daytona 500 winner Michael McDowell for four upcoming races.
The No. 34 Naväge Nasal Care Ford Mustang will debut at Richmond Raceway this weekend, while the sponsorship will continue onto three more primary races in the NASCAR Cup Series.
Following Richmond, the No. 34 will also travel to Virginia’s Martinsville Speedway in April and then on to Delaware’s Dover Motor Speedway and South Carolina’s Darlington Raceway in early May.
RSI is a leader in the saline nasal irrigation industry with over 75 issued patents worldwide, while Naväge Nasal Care is the world’s only nasal irrigator with powered suction.
“As someone who’s always suffered from allergies, I use Naväge every day for drug-free relief. Naväge has helped me breathe clearly and feel healthier, so I’m thrilled about this new partnership,” McDowell said. “Pollen is very rough this time of year, and I want a healthy, natural way to control my allergies.”
The nose is the body’s air filter and Naväge is an easy, all-natural way to clean your nose. RSI has seen the increased awareness of the NASCAR Cup Series and is now excited to introduce Naväge to the sport’s growing number of fans.
“It’s a great time to enter the NASCAR Cup Series with a Daytona 500 winning team and driver,” said Martin Hoke, founder and president of RSI, the creator of Naväge. “The sport is seeing gains and we respect their innovations; we are so proud to enter this partnership. We hope people will try Naväge and experience great nasal hygiene. Naväge helps not only Michael, but his fans, too, and I happen to be one of them!”
According to McDowell, “This NASCAR season is more demanding than ever, with little to no breaks. Staying healthy as a NASCAR driver is important, and I can’t afford to be sick or take time off. Naväge helps ensure I’m as healthy as possible before I climb in the car to race.”