STAMFORD, Conn. — NBC Sports’ coverage of the Ally 400 from Nashville (Tenn.) Superspeedway, its inaugural race of the 2023 NASCAR Cup Series season, averaged a Total Audience Delivery (TAD) of 3.230 million viewers.
It was NBC Sports’ most-watched season opener in three years and the most-watched sporting event of the weekend.
Won by Trackhouse Racing’s Ross Chastain, the Ally 400 was NBC Sports’ most-watched season opener since Indianapolis (4.375 million) during the 2020 pandemic and its second-best opener since Daytona (Fla.) in 2017 (5.440 million).
It outpaced the weather-delayed 2022 Nashville race by 9% (2.973 million) and was up 16% compared to the average race viewership on NBC in 2022 (2.784 million).
Locally, Charlotte led all markets with a 4.80 rating.
