MOORESVILLE, N.C. — For the 11th consecutive season, Love’s Travel Stops and Speedco will partner with Front Row Motorsports.
Love’s Travel Stops will be the featured sponsor of the No. 34 Ford Mustang with 2021 Daytona 500 champion, Michael McDowell. Speedco will be the cornerstone supporter of the No. 38 Ford F-150 team with last season’s NASCAR Craftsman Truck Series champion, Zane Smith.
The Love’s and Speedco season will begin at the Daytona (Fla.) International Speedway. Love’s Travel Stops will make its 2023 NASCAR debut during the Daytona 500. The Speedco and Love’s brand will adorn Smith’s attempt to win back-to-back races at Daytona to begin his championship defense.
Along with the ‘The Great American Race,’ Love’s Travel Stops will continue being the primary sponsor for McDowell and the No. 34 team in half of the races in 2023.
“It’s really become a source of pride to carry the Love’s Travel Stops colors and represent all the hard-working men and women who work for or are loyal customers of Love’s,” said McDowell. “The fans associate Love’s Travel Stops yellow paint scheme with our No. 34 Ford Mustang. We created a lot of special moments last year with our record-performing season. We are going to carry that momentum into 2023 and race for wins.”
Speedco will increase its involvement with Smith and be the anchor sponsor for Smith’s No. 38 team in the Truck Series.
“I am very proud of what we were able to accomplish in 2022,” said Smith. “Speedco is a big part of that success, I am excited to see their increased involvement this year. I’m proud to represent their customers nationwide as we chase our second championship starting in Daytona.”