February 14, 2021: #78: BJ McLeod, Live Fast Motorsports, Ford Mustang NASCAR Heatsat Daytona International Speedway in Daytona Beach, FL. (HHP/Harold Hinson)
February 14, 2021: #78: BJ McLeod, Live Fast Motorsports, Ford Mustang NASCAR Heats at Daytona International Speedway in Daytona Beach, FL. (HHP/Harold Hinson)

Live Fast Gets Help From Motorsports Games

MIAMI — Motorsports Games Inc.,   a leading racing game developer, publisher and esports ecosystem provider of official motorsport racing series throughout the world, has increased its technical partnership with Live Fast Motorsports.

Live Fast Motorsports is co-owned by driver B.J. McLeod and Matt Tifft and fields the No. 78 NASCAR Cup Series car.

The technical partnership will expand Motorsport Games’ access to the real-life NASCAR grid throughout the 2022 racing season, including tracks, nuances and feedback of professional stock car driving and key data at the team’s disposal.

Motorsport Games already has strong access to NASCAR through its work with the series, but this partnership will serve to increase its ability to communicate with a team on a more intimate level. Throughout the agreement’s term, Motorsport Games will be present within the Live Fast Motorsports garage, opening up lines of communication previously unavailable between racing team personnel and Motorsport Games.

Motorsport Games will additionally gain real-time experience and feedback that it plans to implement directly into its NASCAR video game franchise, including the ability to make real-time updates into its NASCAR 21: Ignition and future titles, and that overall is designed to provide racing enthusiasts with the most realistic and authentic driving experience on the market.

“Motorsport Games cannot have asked for a better strategic partner than Live Fast Motorsports and we look forward to continuing our collaboration into the next NASCAR season,” said George Holmquist, VP of Publishing and Marketing, Motorsport Games. ”B.J., Matt and the entire Live Fast Motorsports team have been fantastic partners and we cannot thank them enough for the unparalleled level of access they are giving our company. We will be taking our real-time on track findings directly from the team on the NASCAR grid into our game designs, further exemplifying our commitment to providing our players with the most dynamic and true to life gaming experience imaginable.”

“Throughout the past year, Motorsport Games has been an amazing partner to the No. 78 car and we’re excited to keep the momentum going by representing the company in seven of the biggest races next season,” said BJ McLeod, driver and co-owner, Live Fast Motorsports. ”I’ve always been a personal fan of video games, especially those involving my favorite sport. It’s exciting to have this opportunity to provide feedback throughout the season to help create the best NASCAR game possible. I can’t wait to get started this season with Motorsport Games at Daytona all the way through Martinsville.”

“We’re thrilled to welcome Motorsport Games back as our partner for the second year. Last year, they became our founding partner and we had a terrific season together,” added Matt Tifft, co-owner of Live Fast Motorsports. “Motorsport Games has given us the ability to better connect with our younger fans on a more intimate level through its video games. This year, we look forward to keeping the engagement rolling with our expanded partnership. Our entire Live Fast Motorsports family welcomes back Motorsport Games, as they are truly one of our own.”

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