WELCOME, N.C. – Richard Childress Racing and Lenovo announced a strategic technology partnership on Friday afternoon.
Lenovo will collaborate with the team to provide innovative technology products designed to transform motorsports. The global technology company will kick off the relationship with primary branding on the No. 8 Chevrolet Camaro ZL1 1LE driven by Tyler Reddick during this year’s Daytona 500 on Feb. 14.
“We view Lenovo as a vital technology partner that will contribute first-hand to Richard Childress Racing’s on-track and off-track successes through close collaboration and the direct use of innovative technology products,” said Torrey Galida, president of Richard Childress Racing. “RCR welcomes an Intelligent Transformation through Lenovo and we look forward to having Lenovo on board the No. 8 Chevrolet with driver Tyler Reddick at this year’s Daytona 500.”
Reddick, 25, enters his second year of full-time competition in the NASCAR Cup Series for Richard Childress Racing this season. He is a two-time NASCAR Xfinity Series champion. Although Lenovo has been involved in multiple forms of motorsport over the years, this will mark their first foray into NASCAR team sponsorship.
“This partnership will allow the RCR team to see first-hand Lenovo’s commitment to innovation and solution optimizations that will transform the racing experience for their team, engineers and spectators,” said Thomas Hurlbut, Global General Manager, Lenovo OEM Solutions.