CONCORD, N.C. — King’s Hawaiian has joined the RFK Racing group of sponsors and will be a primary sponsor of Brad Keselowski’s Ford in two upcoming NASCAR Cup Series races.
RFK and King’s Hawaiian will also collaborate on activation programs to engage the NASCAR community.
“We’re thrilled to announce this partnership with such a fun and reputable company,” said Steve Newmark, president of RFK Racing. “I think I speak for many across our sport and country that the King’s Hawaiian brand immediately brings to mind quality and great taste, and we can’t wait to promote their classic offerings and new products to our entire fanbase.”
King’s Hawaiian has partnered with RFK to get NASCAR fans excited about the launch of its newest products, Original Hawaiian Sweet Pretzel Slider Buns and Original Hawaiian Sweet Pretzel Hamburger Buns.
“We are thrilled to partner with RFK Racing to announce the launch of our newest innovations, Pretzel Slider Buns and Pretzel Hamburger Buns, and introduce fans to a new weekly tradition, Slider Sunday with King’s Hawaiian,” said Samantha Guerreiro, vice president of marketing at King’s Hawaiian. “On Sundays, millions of fans across the country tune in to the sport with their friends and family – and we are inviting them to sweeten up their watch parties by serving up some sliders on King’s Hawaiian bread in celebration of Slider Sunday.”
Their debut with the No. 6 comes the weekend of May 15 at Kansas Speedway. King’s Hawaiian’s second primary race comes in the summer at Nashville Superspeedway.