MOORESVILLE, N.C. – Horizon Hobby has increased its partnership with Front Row Motorsports for the upcoming NASCAR season.
Returning to the team after a successful introduction last season, Horizon Hobby is bringing their worldwide brands to all three Front Row Motorsports entries in the NASCAR Cup Series and NASCAR Camping World Truck Series.
The partnership will be highlighted by their return as the primary partner of the defending Daytona 500 champion, Michael McDowell, and the No. 34 Ford Mustang team. Horizon Hobby will be the primary partner at two of the most famous courses in the world – Indianapolis Motor Speedway in July and the Daytona International Speedway in August.
In addition, the popular ARRMA brand returns as the primary partner of Zane Smith at World Wide Technology Raceway in Madison, Ill., in June. Fans and RC enthusiasts will also be able to learn more about Horizon Hobby and their local retailers through a season long associate partnership on the No. 38 Ford Mustang and driver Todd Gilliland. Horizon Hobby will introduce local retailers to fans in certain race markets.
“It’s proven that Horizon Hobby, our brands, retailers and customers relate to the NASCAR lifestyle and this year we’re increasing our presence with Front Row Motorsports and their drivers,” said Chris Dickerson, Chief Executive Officer, Horizon Hobby. “This partnership with Front Row Motorsports allows Horizon Hobby to partner with all their drivers and reach more fans across the sport. Michael (McDowell) has been a great ambassador for us, and we have exciting plans with our ARRMA brand with Zane (Smith). Our partnership with Todd allows our retailers to be highlighted and let people know where to buy locally. We’re excited to have our program grow and can’t wait to see the team succeed this year.”
Horizon Hobby first joined Front Row Motorsports last year, with both Horizon Hobby and ARRMA branding on the No. 34 Ford Mustang team and McDowell.