Justin Haley at Talladega Superspeedway. (HHP/Chris Owens)

Haley Adds Creative Spin To All-Star Race Fan Vote Campaign

MOORESVILLE, N.C. — While many of stock car racing’s stars are guaranteed starting positions, every year a driver makes into the NASCAR All-Star race because of the fan vote.

Justin Haley, driver of the Rick Ware Racing No. 51 Ford, and his team have embraced that notion and are actively seeking fan votes via a creative campaign video and a social media campaign.

The announcement was made in a press release Tuesday evening.

“The wall. Inflation. The establishment. All are hot topics this election season, but only one man is doing something about them — Justin Haley, driver of the No. 51 Ford Mustang Dark Horse for Rick Ware Racing in the NASCAR Cup Series,” the release read.

“With voting for the NASCAR All-Star Race underway, Haley officially announced his candidacy for the May 19 specialty, non-points exhibition race (May 19) at North Wilkesboro (N.C.) Speedway.

“The 24-year-old racer from Winamac, Indiana, plans to rip the wall, lower inflation and fight the establishment in the 200-lap race around the .625-mile oval. And once voted in by the fans, Haley promises that puppies will never age, every day will be 70 degrees and sunny, and the jibbitz you put on your Crocs won’t ever fall off.

“Is this a Utopia, you ask? No, it’s the NASCAR All-Star Race, but only if you vote in Justin Haley.”

A veteran of 118 NASCAR Cup Series starts, Haley is in his first season with Rick Ware Racing.