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Goodyear will sponsor the upcoming NASCAR Cup Series throwback race at Darlington Raceway.

Goodyear Sponsoring Cup Series Throwback Race

DARLINGTON, S.C. – Darlington Raceway and Goodyear announced an entitlement partnership Wednesday for the track’s spring NASCAR Cup Series race on May 9 as part of the Official Throwback Weekend of NASCAR.

The official name of the race will be the Goodyear 400.

“Goodyear is one of the most iconic brands in the history of motorsports, so we are proud to welcome them back to Darlington Raceway for the Goodyear 400,” said Darlington President Kerry Tharp. “Goodyear has been a part of many monumental moments in Darlington Raceway’s storied history. We look forward to writing a new chapter with Goodyear as part of the Official Throwback Weekend of NASCAR.”

Goodyear has a rich history at Darlington Raceway, as it conducted its first official NASCAR tire tests at the track in 1954 and earned its first NASCAR victory in the 1959 Southern 500 with driver Jim Reed.

In support of the Official Throwback Weekend of NASCAR, Goodyear will once again replace the yellow “Eagle” logo on the sidewalls of its racing tires with a vintage “Blue Streak” sidewall design.

In keeping with the race weekend’s throwback theme, the Blue Streak tires will include white Goodyear lettering and a white logo that reflect the design of NASCAR tires used in the 1960’s and 1970’s.

The Blue Streaks were phased out in 1981 as Goodyear’s racing tires moved to the “Eagle” design.

“Goodyear is honored to be a part of the Official Throwback Weekend, a tradition that drivers and fans look forward to each year,” said Karen Maroli, Goodyear’s vice president of marketing. “Goodyear and NASCAR have a shared legacy that spans six decades and multiple generations, and the throwback nature of the Goodyear 400 allows us to celebrate the accomplishments of the past while also showcasing the incredible talents of drivers today.”

The Goodyear 400 is a continuation of Goodyear’s longstanding relationship with the sport of racing. As the exclusive tire supplier for NASCAR’s top three series, Goodyear is the longest-running continuous partner in NASCAR history.

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